Jolly’s was taken over by House of Fraser in 1971, integrating the iconic department store into its then growing portfolio. An earlier absorption into Dingles had brought the expansion of Jolly’s into the adjacent properties at No. 7 and 8 Milsom Street, previously Cavendish House, further increasing the retail space and creating a larger, more modern shopping environment. This phase marked another evolution in Jolly’s story while keeping it firmly rooted on Milsom Street.
