In 2014, House of Fraser, the parent company of Jolly’s, undertook a major refurbishment of the historic Bath store. This extensive renovation project was designed to modernise the shopping experience while carefully preserving the character and heritage of the iconic building. The refurbishment introduced updated interiors, improved layouts, and new premium brand offerings, enhancing both the look and feel of the store and blending contemporary design with Jolly’s longstanding tradition of quality and service.
